Febreze
Febreze became a billion-dollar brand within ten years of launch, the only P&G brand ever to grow so quickly. Half a dozen teams kept the 'breath of fresh air' message front and center during that time.
A handful of examples. First up, Febreze Sport. The recipe here? A smart young team, a fresh and memorable message, and a client crazy about the Cincinnati Bengals.
Next up: A breath of fresh air. The Febreze base-band campaign reflected the efforts of dozens of writers and art directors. Below: Three 'Breath of Fresh Air' television spots.
